7 Types of Visual Content to Boost Your Website Traffic

Types of Visual Content

Visuals are easier to understand, faster to read, and help establish trust with the reader. Not only do they enhance the quality of content, but they help a business stand out from its competitors.

Statistics have shown that visuals are processed 60,000 times faster than text by the human brain. Although text gives more information about a topic, it takes more time for the brain to read and understand. Visuals have a more profound impact when it comes to quick, simple, and digestible content.

For this reason, we are seeing an increase in the popularity of different types of visual content on the digital medium. 

In this article, let’s discuss the main types of visual content you can use on your website to boost traffic. 

Various types of Visual content for blogs

Type #1: Infographics

Infographics serve as a visual representation of data, as they often include color-coded charts and graphs. People love infographics because they are attractive, informative, and easy to share. Thanks to the visual elements, they are also easier to understand. 

In one study, it was found that infographics received 30x more total more reads than text-based content.

To give you a better idea of how infographics look, here is an example from Invite Referrals:

InfographicsUnderstanding guerrilla marketing couldn’t have been easier with this infographic. The colorful and organized visuals quickly communicate the message of the post and encourage people to share it with others.

Type #2: Videos

Videos are fun to watch because they enable people to watch the content instead of reading long paragraphs of text. Videos not only help you improve your website’s functionality, but they also help viewers understand what you are talking about more engagingly. For example, a video about a business conference will be much more exciting than a text article.

Keep in mind that you should always use videos that are relevant to your work. In other words, don’t just add a video for its sake. Instead, choose one that will be helpful to your readers. This is crucial if you want the video to improve your brand’s image and connect with your target audience.

However, with so many videos on the internet, it can be hard to differentiate yourself from your competitors. One way to do that is by thinking out of the box and creating unique ones that provide value along with entertainment. When creating a video, remember that they need to be short yet, engaging. People do not want to watch something they cannot finish in one sitting.

Type #3: High-Quality Images

High-quality images are another way to stand out from the competition. To give you a better idea of what we mean, take a look at this picture from Slender Kitchen:

Slender kitchenLook how vibrant and eye-catching the salad bowl is! It makes you feel like you are right there in the kitchen with them while they prepare this delicious-looking salad. It draws attention and provides an idea of what the recipe looks like. This is only one example of a high-quality image.

However, creating such images can be costly and time-consuming as you may need to hire a photographer, designer, and food stylist to make it happen.

But every business cannot afford to do that. So, what is the alternative?

Stock photos! Yes, there are various stock photo sites that provide high-quality images for a reasonable price. Not only will this save you time and money, but it will also allow you to communicate your message the way you intended.

Following are some popular stock photo websites:

Make sure to optimize the image file size as large ones on the web can negatively affect the site’s loading time. A plugin or tools like Microsoft Paint and Adobe Photoshop can help you achieve this without impacting the picture’s quality. 

Type #4: Screenshots

Screenshots are also one of the most used visual content forms. They are easy to capture and can be used on your website to convey the topic. In some cases, you might want to use screenshots as a visual aid – something your readers will find helpful and engaging.

For instance, if you create knowledge base articles on your site, screenshots are an excellent way to help your readers follow complicated processes. You can take screenshots from software or apps you use and add some text to make the procedures easy to understand.

Just like videos, screenshots need to be relevant and high-quality. Lightshot is a great free tool that you can use to take high-resolution screenshots. It is free, easy to use, and you can download it for both Windows and Mac.

Type #5: GIFs

GIFs are one of the many types of visual content used by businesses today. They are becoming increasingly popular for offering an animated version of the text. GIFs are a lot more flexible than videos and can be used in a way that makes people feel happy and entertained.

For instance, Brush Ninja and Giphy are some websites that provide tutorials on how to create GIFs and add them to your website.

When creating GIFs, it is essential to make sure they are relevant to your post. This will help you avoid losing readers and help with the overall user experience.

Type #6: Mascots and Icons

Mascots and icons are another type of visual content that can attract and keep your readers engaged. They can be used in a variety of ways.

For example, if you want to add originality and creativity to your website, using icons is the best way. They are also great for making your website more unique and professional.

Here is an example I took from Octanauts:

OctanautsWhat do you think about their mascot? Since they are a book club for the kids, their ‘Captain Barnacles’ serves as the perfect mascot to motivate children towards reading. It is also an effective visual way of attracting children to their website.

Type #7: Memes

A meme is another popular type of visual content that can be used to convey your message in an entertaining manner. Since memes are usually hilarious, they can be used to make your website more exciting and engaging. They also evoke happiness and positivity, which is exactly what people are looking for on the web these days.

Several sites, such as Know Your Meme and Tenor, have some excellent resources that you can use to find high-quality memes from around the web. You can also create an original one on MSPaint by simply adding a bit of humorous text to a photograph or a GIF. But make sure they match your website’s tone and help you convey your message.


Visual content is becoming increasingly important for businesses today. Using it in your marketing strategies is a great way to attract the attention of your target audience. Since imagery appeals to people more than words, it is undoubtedly a more effective practice.

Regardless of your industry, using visuals can substantially boost your website traffic. If you plan to add visual effects to your website, I suggest using some examples above. They will help you integrate a visual layout that is easy to comprehend, share, and enjoy.

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